June 17th was a big day for the Boston NAPS, as the reputable market leader in women’s prenatal and postpartum care, announced the launch of the much anticipated Nurture by NAPS, their new membership program for new and expecting mothers.
Nurture by NAPS, is a subscription membership program which offers accessibility, comfort and community to new mothers.
The new virtual education program is evidence-based, with an instructional curriculum from women going through pregnancy all the way through the early stages of motherhood.
While I personally have no children of my very own, I am the very proud Aunt to a boy and girl fraternal twin and plaything to a precocious six year old girl, in short I know how stressful and sometimes isolated new mothers can feel as some of my friends have confided their fears, worries and lack of knowledge to me.
This is why when I was contacted with the release that the Boston NAPS was going digital, especially in this time of Covid-19- which has not made being pregnant any easier at all, I knew I had to share this to my platform.
As noted by the press release, the Nurture by NAPS educational platform, seeks to ‘ provide women with scalable, on demand pregnancy, postpartum, and parenting-related courses, procured and instructed by their team of highly-qualified medical professionals’; which is basically means, it’s there to take the guess-work out of your new life adventure- being a new mother.
“We are thrilled to bring our vision to life with the launch of Nurture by NAPS, reflecting our unwavering commitment to provide a healthy combination of medical and real-life mom advice, paired with a non-judgmental, access-from-anywhere community,” remarked Jamie O’Day & Emily Silver, Co-Founders of Boston NAPS.
If you are unaware of the Boston NAPS, let me give you some back-story about Co-Founders Jamie O’Day (BSN, RN, IBCLC) and Emily Silver (MSN, NP-C, IBCLC).
These two lovely ladies who are mothers to 5 children combined with over 10 years experience as former Labor and Delivery nurses, founded Boston NAPS in 2011 as a side hustle during their time working together as Registered Nurses in labor and delivery unit of a local hospital where follow up postpartum care was a numerous request by many of their patients.
From there, this experienced and qualified duo worked diligently to help women feel more informed, confident and supported as they navigated pregnancy and of course parenthood.
So did we expect anything less from those who truly understand what others are going through as new mothers and as nurses combined when the pandemic hit the world and globally made it one of the scariest times to be a new mother?
Of course not.
It makes sense to me that the company would not only realize that with social distancing mandates unfolding that they would need to help more mothers on an even larger scale and in response, Nurture by NAPS was created and launched in June of this year.
It is a very timely launch as according to the March of Dimes, more than 5 million women in the U.S live in ‘maternity care desert’, lacking access to professional obstetric and postpartum care, which means that Nurture by NAPS will be bridging the healthcare accessibility gap for these women who have been underserved in these communities.
“By creating a scalable, on demand curriculum that directly serves expecting and new moms with evidence-based educational content, we’re ultimately transforming the definition of community with digital access, while empowering women to feel confident in their decision-making, and addressing the trials of physical isolation via essential pregnancy, postpartum care and mental health resources,” says Jamie O’Day & Emily Silver, Co-Founders of Boston NAPS.
The Nurture by NAPS platform includes: Video content produced by medical professionals; Live webinars chalk-filled with valuable content; Weekly live Q&A sessions addressing trending topics; “Ask a Nurse” feature that offers parents an opportunity to tap into the expertise of nurses within 24 hours, and more. The programs are categorized chronologically: Pregnancy, 0-3 months, 3-6 months, 6-9 months, and 9-12 months. Programming starts at $175. (Taken directly from press release)
( Photos taken from Reportable.com)